Cage-Free Market Development & Strengthening the Commercial Cage-Free Supply Chain

Senior representatives from Star Farm Pakistan, METRO Pakistan, and PC Hospitality recently came together for a constructive dialogue on the development of Pakistan’s Cage-Free market and opportunities to strengthen a reliable, commercially viable Cage-Free supply chain across PC Hospitality’s network.
The meeting brought together Mr. Pervaiz Akhtar - Director, Star Farm Pakistan & METRO Pakistan; Mr. Muhammad Zeshan Saqib - COO, Star Farm Pakistan; Mr. Mohsin Obaid - Head of Sales - HoReCa, METRO Pakistan; Mr. Asif Raza - Vice President - Business Development & Commercial Performance, PC Hospitality; and Mr. Ehtesham Bangash - Corporate Director Procurement, PC Hospitality.
The discussion highlighted the importance of collaboration among industry stakeholders to create stronger market linkages, support responsible food production, and build a sustainable Cage-Free network in Pakistan.
By bringing producers, retailers, and hospitality leaders together, we can transform emerging market opportunities into tangible progress for farm animal welfare, responsible sourcing, and the long-term sustainability of Pakistan’s poultry sector.